BUD LIGHT - WHATEVER, USA

About the project:

Whatever, USA is a giant weekend-long party presented by Bud Light. COED was invited out to Catalina Island to cover the events.

 

As part of COED Media Group's contract with Bud Light, we held audition parties in 5 cities across the US - New York, Austin, Phoenix, Los Angeles and San Francisco. People who showed up had the option to submit a video for a chance to win a trip to Whatever, USA on Catalina Island.

 

1,000 contest winners from all across the US were flown in for the weekend. Bud Light took care of the transportation, the food, drinks. And not only that, but they surprised the "residents" of Whatever, USA with major concerts by Snoop Dogg, Lil Jon, Diplo, Girl Talk and others.

PROJECT NAME:

"Up for Whatever" Promotional Audition Poster

CREATED BY:

Jack Nichols

COMPLETION DATE:

April 20th, 2015

SKILLS USED:

Illustrator, Photoshop

CLIENT:

Bud Light