Giraffic Park Shirt Design

Jack Nichols

I'm a detail-oriented and creative digital design professional with 10+ years experience in creating print and digital graphic assets for websites and various social media platforms. I also have a background in photography and full-scale video production, including motion graphic experience. Based in Milton, Vermont.

DESIGNS

Fun Stuff

'It's McGee For May!' Branding

McGee Automotive Family, known for their catchy slogan "It's McGee For Me!", decided to add a creative twist to their marketing campaign during May, focusing on a used vehicle sales event. I devised the slogan "It's McGee For May!" as a playful play on words derived from their original slogan. To enhance the branding experience, I designed social graphics, as well as web and email banners in various sizes.

Social Media Examples

I devised the following "podium" style template to enhance the impact of OEM-provided images in a cohesive and eye-catching manner. The goal was to create a visually captivating campaign that promoted McGee Automotive Family's monthly incentives while adhering to brand guidelines.

McGee Family Used Cars Vector Portrait

The goal of this project was to craft a detailed and visually accurate vector portrait of the McGee Family Used Cars building. Using various techniques, I aimed to recreate the building's structure and design to align with the original reference image.

Stony Knoll Bison Sign Redesign

My brother reached out to me to help in redesigning the sign for a family Bison Farm in upstate New York. I wanted to keep all the main elements of the image while making the text more legible.

'McGee Home Delivery' Campaign Example

The main objective of this campaign was to highlight McGee Automotive Family's Home Delivery option. However, a significant challenge arose when ensuring consistent messaging across all McGee brands while still adhering to the unique brand guidelines set by each OEM. Each design also had to be adapted to different sizes to work across a variety of social outlets and websites.

Printed Media Examples

Brochures, Flyers, Posters and Coupons created for McGee Automotive Family.

'Brighter Day Festival' Branding

During my employment at Heritage Automotive Group, I was tasked with designing the branding for the Brighter Day Festival. This included all logos, printed & digital marketing materials and event signage.Presented by White River Toyota, this all-day music festival took place in October 2019 with the purpose of supporting the Children's Hospital at Dartmouth-Hitchcock (CHaD).The festival's efforts resulted in a total donation of $10,068.97 towards CHaD's initiatives.

PHOTOS

Dodge Charger Promotional Photography

Kohl's NYC Photoshoot

For a Kohl's and CollegeCandy.com promotion, I teamed up with a coworker for an exciting collaboration, showcasing a range of captivating looks through a promotional photoshoot held at several locations throughout New York City.

Event Photography

A sample of images taken at various internationally hosted events with brands such as Bud Light, Old Spice and Guinness while working for COED Media Group.

VIDEOS & MOTION GRAPHICS

Chocolate Milk at the Indianapolis 500

Taking on the role of the sole videographer for a weekend of filming presented me with the challenging task of capturing footage in a fast-paced and unpredictable environment. Complicating matters further, I had to manage and record multiple wireless microphones in a noisy setting. This required me to be highly attentive and adaptable, ensuring that I could capture the desired shots while maintaining clear audio quality amidst the surrounding noise.

McGee Family Racing Trailer

A brief promotional trailer showcasing some of the McGee Family Racing team. The footage used in the trailer was captured at Devil's Bowl Speedway during a special event known as "McGee Night."

Toyota Certified Used Vehicles

Informative video, created for McGee Toyota of Claremont that highlights the advantages of Toyota Certified Used Vehicles using a combination of original footage and OEM provided material.